Court Shocked to Ramdev: Patanjali Soap Ad Can not Show on TV

The Delhi High Court has also given a blow to Ramdev. Delhi High Court has ordered Ramdev's Patanjali Ayurveda not to show soap advertisement on TV.

This order of Delhi High Court came after hearing petitions filed by Dettol maker Reckitt Benckiser. It has been said in the petition that the advertisement of Patanjali Ayurveda of Ramdev's company is spoiling the image of the Dettol brand.

This is the second time when the High Court has prevented Patanjali from showing soap advertising. Before the Reckitt Benckiser Hindustan Unilever Limited has also stopped the advertisement of Patanjali. Then the Bombay High Court banned it.

Reckitt Benckiser has said in the petition that the soap shown in Patanjali's ad is similar to the Dettol soap in shape, size and color. Apart from this, Dettol has been described as Dhittol in Patanjali's ad.

According to Reckitt Benckiser's lawyer, the High Court has put an interim ban on Patanjali's soap. Patanjali, as an advocate, initially uploaded the advertisement on YouTube, later started commercial ad on TV. He said that when we sent an email to Patanjali, no reply came.

The dispute began with the advertisements of Patanjali which did not take the names of Soap Brands Lux, Pears, Lifebuoy and Dove from Hindustan Unilever Limited directly, and indirect ways consumers were told that the use of 'Chemical Based Soaps' was do not being used. And replace them with natural soap.

This advertisement of Patanjali Ayurveda was being broadcast on TV from 2 September. Apart from telling Dhittol to Dettol in the advertisement, Pears of HUL was being told as Tier's, Lifebuoy was Lifejoy. Lux was targeted. In an indirect attack on HUL's brand Lux, the punch line of Patanjali's ad was 'Do not use filmstars' chemicals filled soap'.