Cobrapost Operation 136: Part -1: DNA

DNA (Daily News and Analysis)

Launched in 2005 and published simultaneously from Mumbai, Ahmedabad, Pune, Jaipur, Bangalore and Indore, DNA is second most-read English newspaper in Mumbai. A joint venture of Zee and Dainik Bhaskar groups, the newspaper has a circulation of 456,000 in Mumbai. No mean a feat, it shows its popularity among Mubaikars, especially in an age where space for news in print is shrinking by the day. DNA in a matter of a decade or so may have earned for itself a reputation as a newspaper. Pushp Sharma decided to check if the DNA marketing officials cared so much as to defend this reputation and say no to his proposition.